Customer-centered Telecommunications Services Marketing

Customer-centered Telecommunications Services Marketing

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Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their companya#39;s market potential and target desirable segments ...


Title:Customer-centered Telecommunications Services Marketing
Author: Karen G. Strouse
Publisher:Artech House - 2004-01-01
ISBN-13:

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